OUR WORK
Visual Identity | Label Design | Printed Collateral | Product Photography & Styling
LOGO AND PACKAGE DESIGN
The objective was clear, to create a label design that would elevate the La Terre Salt brand and convey its premium quality at first sight. In an online marketplace where customers cannot touch, taste, or smell the product, the packaging must become the handshake, the aroma, and the flavor all in one. Unlike a boutique or department store setting, where shoppers can hold a product in their hands, online customers experience it solely through imagery. The design needed to encapsulate the essence of the salts by communicating craftsmanship, and flavor in a way that sparks desire and inspires purchase with a single glance.
WEBSITE DESIGN
The website serves as a digital boutique and an immersive space where the salts take center stage. Each product page is designed to replicate the sensory experience of encountering La Terre Salt in person.
PRINTED COLLATERAL
All product photography was shot in-house, capturing the rich textures and colors of each salt, then paired with a clean, elegant graphic design layout to create cohesive, premium printed materials.
PRODUCT PHOTOGRAPHY
Large, high-resolution imagery reveals the crystalline textures and subtle hues of each variety, while close-up macro shots highlight the artisan quality of the hand-harvested grains.
