OUR WORK
Visual Identity | Apparel & Hardware Design | Photography Art Direction | Printed Collateral |
LOGO DESIGN
For Moxie & Moss Workwear, the goal was to create a logo that reflects strength, style, and modern simplicity by capturing the essence of today’s woman. The design is clean and minimal, allowing it to feel both timeless and versatile across apparel, tags, and brand materials. By keeping the aesthetic straightforward yet impactful, the logo communicates confidence and sophistication.
APPAREL & HARDWARE DESIGN
To extend the brand voice, we developed the playful tagline “Get Dirty” which is a nod to the hands-on, hard-working spirit of Moxie & Moss Workwear. We carried this messaging onto branded merchandise, including a tote bag featuring a bold splash of dirt graphic. The additional subtle add of the beetle icon to the shank of the pants is a playful detail that ties back to the “Get Dirty” tagline and reflects the unexpected things you might uncover in the dirt.
ACCESSORY APPAREL DESIGN
We designed a multi-use bandana printed in multiple colorways to give it both style and versatility. The bandana was created with function in mind, it can live in your back pocket to wipe dirty hands, be tied around your neck to stay cool or block the sun, or styled in your hair to keep it out of your face while working. Each bandana proudly features the Moxie & Moss logo, and hidden within the intricate design is a small beetle tying back to the brand story of “getting dirty” and discovery.
Designing denim is all about the details, from custom shanks and rivets to thoughtfully crafted inside tags that carry the brand’s identity. These subtle elements not only reinforce durability and function but also elevate the garment into a fully branded experience.
PRINTED COLLATERAL
From full-page magazine ads to quick postcards, printed collateral was designed to share the brand’s story in both bold and bite-sized ways.
PHOTOGRAPHYH
We produced a photoshoot featuring real wear testers from different fields, a gardener, chef, teacher, fisherman, tradeswoman, and firefighter. Each person showcasing the versatility of the workwear in action. Highlighting a range of skills and lifestyles, the shoot brought authenticity to the brand story and celebrated the strength of today’s working women.
